Social media growth
Content people want to share. Strategy you don’t have to manage.
House of Kin builds the strategy, concepts, and content behind your social media — designed to grow your audience, earn shares, and give you time back.
Selected work
01 — Scripting / On-camera
Let’s see if this works
Makenna’s own series: one hook, one idea, a reason to watch the next.
02 — Hooks / On-screen text
FreeWell Hair
One line of text doing the work of the whole post.
03 — Creative direction
A weekend in Austin
Pacing and place carry the story, sound on or off.
Who is this for?
Social media is for you if:
- You are posting, but your content is not producing consistent results.
- You do not know what content your audience wants.
- You need a clear Instagram strategy instead of random posts.
- You want to test hooks, concepts, and formats through Trial Reels.
- You want social media to generate inquiries and leads.
- You need help identifying collaborations and brand opportunities.
- You want someone to analyze performance and improve the strategy.
- You need ongoing support rather than a one-time shoot.
Social media growth is an ongoing process. We learn your business, test what your audience responds to, and use real performance to guide what comes next.
Only need photos or videos created? Book a one-time Visuals production.
The approach
Posting isn’t the strategy.
The work happens before the camera turns on. We figure out what your audience cares about, how to package the idea, and how to build content people actually want to pass along.
- 01
Get seen
Create content built around strong ideas, hooks, and audience behavior — not just filling the feed.
- 02
Get shared
Build content people want to send to someone else, save, or talk about.
- 03
Get time back
We handle the planning, creative direction, and execution so social media doesn’t become another job for the business owner.
What we bring
- Content strategy
- Messaging
- Hooks & concepts
- Scripting
- On-camera delivery
- Captions & on-screen text
- Creative direction
- Short-form video
- Photography
- Planning & execution
Strategy backed by the work
We don’t guess what people respond to. We study it.
- About 50,000Average views per reel
- 3,000Followers
- 2,600Shares on a single reel
Makenna’s own account is written, shot, and captioned in-house — and its reels reach far more people than follow it.
One account’s numbers, shared as evidence of how we think — not a promise of the same results for yours.